MARKETING WITH A LONGER SHELF LIFE Sep 3, 2017 When someone says the word “marketing,” what first comes to mind? Online ads in quilter's magazines? Direct mail coupons for your shop? Money flushing down the toilet? Marketing companies, sales reps,... Read more
Merchandising Tips & Tricks for the Quilting Trade Sep 3, 2017 As quilters, our aspirations and ideas for fabric and patterns are almost unlimited (if only we had enough time to see all our quilty dreams come to fruition)! But as quilt shop owners, we have an eve... Read more
Row by Row Starts Soon! Jun 3, 2017 We're excited for the RxR kickoff shortly! As a wholesaler, it's our goal to help your shop generate more revenue and attract customers. With this goal in mind, we'd love to feature any and all Row by... Read more
How to Second Sale for your Shop Apr 3, 2017 What is a "second" sale? It's the equivalent of an "add-on sale." When a customer walks into your shop, you basically have the “first sale” in the bag. You’ve got them in there! That’s the hard part. ... Read more
6 WAYS TO DOUBLE YOUR SHOP'S BOTTOM LINE DURING ROW BY ROW Jan 3, 2017 Want to double your shop's profits with this year's Row by Row Experience? Our in-house marketing guru, Andrew, is here to share some tips of the trade. He left his marketing career after finding true... Quilt Shop Marketing Tips Read more