Want to double your shop's profits with this year's Row by Row Experience? Our in-house marketing guru, Andrew, is here to share some tips of the trade. He left his marketing career after finding true love with his Pfaff machine. Since then, he's ran two successful quilt shops and a retreat center, and wants the same success for the backbone of the quilting industry--you. Read on.
Piece by Piece Fabrics from Eugene, Oregon used last years' theme in two different ways: They offered a pieced text block that read, "Home" and a modern applique block featuring the forests of their home sweet home.
You'll likely have customers that love your block but don't want to commit to a full Row by Row Experience...or event participants that buy more blocks than they need in their quilt. Display your block inside your shop with multiple finishing options--a bench pillow, coordinating quilt blocks, a wall hanging, rug...the options are endless. Then, come November 1st, after the event has died down, you can easily sell your kits. After all, there are oodles of quilters that rely on online shopping to participate in the post-experience of Row by Row.
Event marketing is almost non-existent in the quilting industry--not because it's ineffective, but because shop owners don't take advantage of it! There's the old adage, "Build it, and they'll come." Well, that's false. If you're wanting a high turnout, a high demand for your block, and add-on sales, you're going to have to work before the event starts to make that happen.